Monday, February 20, 2012

A designer's soapbox: When we design.....

It's amazing how many people don't realize that not every design, creation or image is an universal piece. It takes a great graphic designer and a very open minded business owner to be able to create a logo that can transcend from one piece of business literature to another and not lose its shape, its message or its purpose. And for myself, it's one of my biggest challenges! To be able to help brand a business so perfectly that no matter where you see that companies logo you know the product and services in an instance.

Another great challenge most designers have to keep in mind when creating images for a client is it's ending appearance: print, screen, 2 dimensional or 3....small, medium or large! We cannot and should not design something 2 inches by 2 inches and expect it to look great on a billboard all blown-up. We should know that something printed on a 4 color process printing machine shouldn't be created with a 3 color process program. And if we are really good at what we do, we better be good investigators as well. The more questions we ask, the more information we gather from a client, the more likely we are to achieve the creation of an outstanding product the client will use successfully. And will come back for more.

Thanks for listening to my little soapbox moment!

new post to look for:

• Creating web page store fronts
• Trials and tribulations of textile design

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