Friday, September 30, 2011

Designing thru California

As a graphic designer for the past ten years I've had the privilege to work with many businesses throughout  California. From the small at home massage therapist to the larger community projects; there have been many challenges, great accomplishments and wonderful ideas that have come to life through the printed products I've been able to create for each of my clients.

Whether it be at Chico State University or the cute little town of Nipomo, CA, the work I've created has given me great pride in my skills and talents. As you can see in my blog header there are some great local businesses and a wonderful phonebook for the northern San Luis Obispo county highlighted there. And I hope to be able spotlight many more of my clients, past and present, in the near future.

So continue to check in to see all the new things I'm currently working on and get a few design tips along the way.

Businesses that I featured in my header:

B&R farms :
Homespun Harbor A Quilt Shop :
Team California RV in Pismo, CA
The Original Community Directory for Cambria,
   San Simeon and Harmony :

Wednesday, September 28, 2011

Designer Tip: How to Submit Photographs for Business Literature

So as I work on a new blog header for a client today, I was given the chance to educate this client on how important it is to submit an image correctly for any project. She was curious to why I was taking the photo the way I was. Though the client wanted the product to be a close up image to show almost no background, I was taking the photo far away to gain as much background as possible to help the image blend and crop properly for the space allocated on the header and not lose any of the details.

With lots of "white space" or background imagery, a graphic designer is given the opportunity to showcase the whole object OR zoom in to crop only the most detailed area of interest. We can then choose what works best for the business literature and not what works best for the only view given to us for that item., it limits the graphics's potential to shine!

* * * * *

A great example of needing lots of "white space" is real estate photos. When graphic designers are creating an advertisement, brochure or post card we will always want at least one photo of the front of the house. But the exterior of any home is not the same from one house to another, so they may not view the same within the a standard square or rectangle template.

depending on the height of the rectangle box we could lose the roof line in this photo

the dark spaces are what could get cut off to keep the photo zoomed in close

So if we do not have enough white space around the exterior of the house, a very square exterior home (two stories lets say) will get cut off in a rectangle box of an advertisement if there is not enough surrounding area visible to zoom out on.

And you never want white boxes on either side of your photo when a border is present, you always want a clean look to any business literature you have created.

one of the worst things to see on a post card, or newspaper ad... never waste such space! Re-take the photo!

 So never be afraid to take a picture with room to spare, we graphic designers Thank You!

Sunday, September 25, 2011

A Creative epiphany! It's time for a Revise.

I realized as i work on the blog for one of my clients, that I have neglected my own business. Here I am putting time and effort into the art and style of a new business but have not put the same effort into look of my own blog page. Yes I went out and took great pictures of something I see everyday as I come and go from my front door, but have I bothered to create an original header to my blog page?...No!

For some reason many of us have the tendency to give such time and care to our clients, our products and our services. We hire others to do the things we can't to improve our business' creditability, but when it comes to the services we can do, we don't take the time to do them for our own company. It's like the saying goes "A mechanics car is always the last to be worked on" for who wants to come home and work on his own car when he has slaved over others for 8 hours. Though his car is his presided possession, just like many of us cherish our businesses and want to start out on the right foot and check every dot and cross every T before we get started. But there always seems to be something we fall behind on, leave out or procrastinate on.

So I've taken the time NOW....before I advice another company or create another piece of literature, to care for my business, to tend to my company's needs and create a header for my blog page that showcases my designs, of the past and present, for all to see.

Friday, September 23, 2011

sincere gratitude

Thank you to all that have already viewed my blog. Its great to know that my friends and family are there to support me. That what I do for a living has a connection to the life's I touch. And I'm cared about by many and they show me such with their ability to take the time and view my work.

Thank you and love you all for the supported you've shown so far.

Thursday, September 22, 2011

Wild Grapes

though i am not a photographer by trade, it can be quite handy to be able to accomplish the simple act of taking photos successfully when creating original artwork for any given client.

like this photo of the grapes outside my front door, i can use it as a background to just about any business literature i could create whether for a winery or a small business that just loves the green and purple colors within the photo.

So many possibilities!!!!
Related Posts Plugin for WordPress, Blogger...